Shipman Photography

**You have to follow up and you have to be consistent.**

Building your photography business is about sales and what you are selling. Photography sales more than the average sales job is about how you build on your prospects emotions and attraction to your services. If you are not engaging your prospect through follow-up or products and information that can help them take action you don't stand a chance.

Here is a prime example of why follow-up is SO important.
Most of the time when we prospect we are slightly confused or unaware of what our prospect is looking for or what we may possibly have in our bag or goodies that can help them. Sure we qualify and sure we ask probing questions, but do you always get the truth or what you thought was the truth through these initial methods? Not really huh? Most of the time it's on the follow up or the next meeting that you start to get the real picture and how you can serve or help your prospect best.

Here is the key to the car I want you to drive! You may not ask all the write questions, your kids may not be on the same baseball team as your prospects, and you may not have shot the brides sister's wedding,but you can do this. Get a system, and when I say system I mean a system that works for you and one that you can commit to everyday! You want this follow-up system to drive your prospects through a sales funnel through branding techniques and emotional content that makes them want to buy from you the expert! If you are not working a system or process like this to contact and touch your prospects, showing them your work or asking for referrals your not following up effectively. If your follow up sounds like you are always asking for the deal or asking "how did my quote look or compare" , your not providing value in your follow-up and your not going to get the deal.

5 Final Tips:

1.) Follow-up, just simply follow up, Get a system in place!
2.) Follow-up, with FREE information that your prospect may be interested in, not what you are interested in and not trying to close the deal all the time!
3.) Follow-up, with emotional things that connect you to your prospect and be genuine, get out of the sales box.
4.) Follow-up, after the sale, and ask for a referral or a testimonial!!! Testimonials are HUGE!!
5.) Know when to STOP the follow-up and and cut your lose to move on to the deal you can get!

Here is a tool (A SYSTEM) I use to follow-up. I can tell you first hand it will do amazing things for you in building your photography business and your creative skills with following up.

Here is tiny link for you to test drive this SYSTEM for FREE !

http://tr.im/h7DK

Thanks for Reading
John L Shipman